ASDA

Microsite

Brief:

To create a Microsite to promote ASDA’s new Pricelock Campaign. 

Solution:

This was a way of highlighting comparisons between competitor stores showing the prices had been locked and savings that could be made. It was important to keep to the brand guidelines and overall style of the ASDA brand whilst making sure that the user experience made it easy to use and ensured customers would click through to point of purchase without hurdles.