BLACKS & GO OUTDOORS

Advert concept for two audiences.

Brief:

To create adverts for the same boots but for the different audiences of Blacks and Go outdoors.

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Solution:

The key to this brief was understanding the customers for each of these two businesses.. Blacks customers are more fashion lead so brands are important and also catching their attention in a more dynamic way. The Go outdoors customers are more usually cost considerate and families. So the Black advert I designed it to be more fashion lead using a creative font to draw attention, this one also didn't include price, as its not such an important factor to the customer and also adds a more high end feel. 

The Go outdoors advert, I designed to be emotive, to create that feeling of making memories with the family and being in such comfort you forget about your boots,. This design included the price RRP and also the discount card price.