BLUECHIP

Promotional Material

Brief:

A promotion for Bluechip to create a booklet to promote the company’s knowledge.

Solution:

The title provided to me for this booklet was ‘The Evolving Shopper’. I immediately thought about the evolution of monkey to man and thought of a humorous way to show the evolution of shopping use by showing the hunter gatherer to food shopping with a trolley, desktop and then to mobile. 

All content for the booklet was supplied to me by the internal shopper team and copywriter in a Word document. I decided to keep the booklet palm sized and square in shape as it was going to be sent to existing and potential clients. The booklet could be used as a reference guide for referring back to so a small, portable size is beneficial.

The colours are to Bluechip’s colour palette to reflect the brand identity. The layouts had different sections with clear vector graphs and visuals using the space well to create interesting visual layouts to make you want to read the information.