BODYFORM

Magazine Insert

Brief:

To design an identity for a promotional competition but keeping the product as main focus. 

Solution:

With the competition prize tickets to London Fashion Week plus extras I designed it around a show run way with the product being the model. The campaign had a six sheet design and an insert in the Sainsbury’s Magazine supported with an emailer sent to relevant Sainsbury’s customers. The colours used were trying to keep the products as the main focus and add a little bit of glamour too.