KAPLAN FINANCIAL

CFA Course Collateral & Timetables

Brief:

The CFA Qualification style hadn’t been updated for some years so was asked to look at moving the creative to be more on trend but still within the Kaplan brand.

Solution:

The students who study CFA qualifications are people already working within the investment industry and have a fast paced life. 

To design for CFA you needed to understand the consumer being someone who looks for premium brands to align with. I looked at current trends within style and fashion. Geometric shapes are trending in fashion and products so I felt this was a good direction to take this sub-brand within Kaplan. The old designs had often used the whole suite of brand colours, often cheapening the look and feel of the brand so I have stripped it back to be more simple using grey and accent colours from the brand pallete. There was also updates to the CFA Hompage and a level specific Landing Page for level 1 students.

There are a number of assets for CFA which includes: Product Sheets, Enrolment forms, getting started guides, direct mails.