CO-OP

Illustration Brand Guidelines

Brief:

To develop guidelines to be easier to understand and to give more working examples good and bad.

Solution:

From the original vision, they had got lost along the way. I first began collecting together everything created so far with good and bad examples. Then set out goals to reach. I then re-created poorer example of how it should look to demonstrate clearly where to take them and not to. 

The guidelines, have been kept simple to understand using a step by step guide and clear do’s and don’ts. Also created a folder in our shared files on bynder for business units and agencies to use as a reference library, where they can download the illustrations and colour pallettes.

These are just a few pages of the finishes guidelines.