JOLLYES

BRIEF:

To make Jollyes new look stores feel modern and coherent. With key brand values and messages at the heart of it.

 

SOLUTION:

All creative around the store was developed with the new brand I had developed over a period of months. Pulling apart old branding and giving it a fresh modern direction to reflect where the brand was heading and a modern bold move into taking over market share in the UK and Ireland. Working alongside the marketing team for direction and developing copy lines together to create the most impact. All along it is vital to put your head in the eyes of the customer and see how they would use the store, making sure it’s a great shopping experience.

 

All store for Jollyes are large box store on retail parks so utilising the front of store for impact, using large animals and bold titles to draw people inside. Once inside it was important to use the space above shelfing to help brand message come across and sell the values of the brand. Really capturing key messages with that bond between humans and animals being key. Beautiful natural photography catching those little moments.

 

The most important was emboldening the colour red through store the key brand colour, so it’s something that stays in people’s minds long after they have left the store. Therefore building brand awareness and loyalty. Using cheeky lines and puns above products, that was a play on words for pets and the section you’re in. The store signage plays a huge part in large store to help customers guide their way through.

 

The raw store creative development was in-line with massive changes within pet and food trends over the previous years. Raw feeding your dog isn’t a new concept but it is one that has taken more of a mainstream place in consumer’s mind. With a lot more customers wanting only the best for their dogs and questions ingredients in their food. Creating a store in a store feel with the Raw section was essential to show consumers they were an expert in this field, it also helped with education of new consumers who hadn’t considered raw feeding before.

 

The pet clinic and grooming, both had a total overhaul of creative, working to make sure it all felt in the same tone of voice and felt like a full family of services. The colours all working harmonious in stores as well as online.

 

The store now feels fresh modern and much more future proof for the brand. You can see the whole design and then it being adapted into stores below.