GO OUTDOORS

Campaign

Brief:

Create a campaign for the new look store opening in Stockport and then for each new store re-fit going forward.

Solution:

The image used on this campaign was from a photoshoot earlier in the year, it is the lead campaign image for summer 2020. It needed to run in press and on point of sales in store. So needed adaptable type to make sure it would always work for different sizes.

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I kept the design, simple and clean to communicate easily to the customers. Using large headlines and large sales messages.