GO OUTDOORS

Art Direction for Photoshoot

Brief:

To set up and art direct a shoot for upcoming campaigns and catalogues, we where given the choice of items from the buying team. 

Solution:

I already had a good relationship with a photographer. First was finding the models that would be on brand. The selecting a location. The location was in the Peak District towards Sheffield. On site on the day was myself art directing, photographer and his assistant and hair and makeup assistant. The wind and rain on this shoot was quite a challenging, also finding areas of interest that wasn’t just brown as it was still in the winter season but would be used in spring and summer materials.

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(This work was done while working at GO Outdoors.)