INTERAGRO

BRIEF:

Create a series of roller banners for an outside roadshows across the country through the summer of 2024.     

 

SOLUTION:

First job was to work out the ideal content for each banner, making sure each product was communicating clearly. Having the top part of the banner with icons with key product benefits meant passing by the stand you could easily assess if the product was something that might help your problems with farming. Following to support it by a key headline explained a little bit more drawing your eye down. The most important part was pulling out key stats and information in a clear way that a potential customer could easily see the benefits and research behind it. Using photography, infographics and graphs to clearly explain key points. To support the overall message then a real life case study farmer quote.