JOLLYES 

New Branded Lorry

Brief:

To design the new lorry for Jollyes Pet Superstore.

Solution:

Jollyes where going through the huge area of growth and wanted to have a unique, fun lorry design. First of all was important to get the overall message correct. I had an idea session with the marketing team, and the message kept coming out about being there for pet parents. So visually it felt right to include pet parents and their pets. Lorry’s have such a small lead time on them being on the road, so its super important to be clear and to the point. The bold brand red helps it stand out on the road and solidifies the core brand colour. The back part of a lorry gets slightly more in traffic so was a perfect place to include services Jollyes offer. I made a cheeky sign on the back saying ‘no treats where left in this vehicle overnight’ which played on lorry vernaculars of saying no goods left in this vehicle overnight but with a pet based spin.