CO-OP

Raising awareness of Modern Slavery Campaign

Brief:

To create a press advert and social media posts to highlight Modern Slavery and guide people to blog to educate people on spotting the signs of modern slavery and how to report it.

Solution:

The creative shows a girl coming out of the dark and into the light to symbolise light at the end of a dark road. It was important that we linked all the social channels back to the two charities, City hearts and Snowdrop project who provide  advice if you’re a victim or know someone who is. 

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(This campaign was done while working for Co-op Group)