JD OUTDOOR

One Team Conference

BRIEF:

Identity for the 2020 Conference.

SOLUTION:

The conference would be for staff covering all JD Outdoor brands, GO, Blacks, Ultimate Outdoor and Millets.

The colours on this all came from the core colours of the brands seperately. The idea behind the design was the fact all these brands where coming together this year under one larger umbrella of businesses. The final design, was animated so the identity moved all together and into the O.