TAMESIDE RESCUE

Re-brand and Promotional Leaflets

Brief:

To create a logo and promotional material for a local small animal rescue. 

Solution:

The rescue has been operating since 2002. The number of small animals requiring re-homing has risen each year and the rescue has been at full capacity for months. To help I started volunteering by helping with general tasks and was then asked if I could help with promotion using my design knowledge and skills.

The brand needed to include a rabbit and guinea pig so I created simple line drawings of each to use as the logo and have since become mascots. I then produced a poster and leaflet to help raise awareness in the Manchester area. I have also taken responsibility of the rescue’s Facebook page to keep it up to date and active by encouraging people to share ownership advice and show the animals that are ready for re-homing. We have had a great response and since launching the new brand and marketing stategy have doubled our followers on facebook and are getting great engagements rates from people who have rehomed with us or are thinking about adoption.