BODYFORM

Brief:

To create an advert for new technology Bodyform Roll.Press.Go.

Solution:

The adverts for this brief needed to be printed in Supermaket consumer magazines also woman’s fashion magazines like Cosmopolitan. I decided two approaches were needed for the different targets. The Fashion approach I decided to use humour to represent a situation many woman have found themselves in. This was more a photographical lead and used a tongue and cheek approach. 

The retail magazine however focused on the product technology of Roll.Press.GoTM and how it was used. I utilised Bodyform’s pink palette to give it a feminine soft approach. The patterned background mirrored the Bodyform shape and looked like flowers depending how you looked at the design.