RTPI CONFERENCE

Branding an Event and Promotional Material

Brief:

Create an identity for the 12th Annual Planning Convention with the theme Better planning solutions: the challenge of growth. 

Solution:

This year’s convention theme was all about the growth of the UK population and how planners can tackle problems with housing, energy, transport and infrastructure and imagining how the future of our town, cities and countryside might look like. 

From speaking to the client I created a design that visualised this by visualising an imaginary city, town and rural area, each having an icon to represent they key questions and topics of discussion.  I created each illustration in parts and then built together to create the larger picture, I used the tablet as a platform, as smart cities was one of the main point of discussion and how technology will change our everyday tasks.